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On her page "Initiatives,"​ she lists the organizations she contributes to with monthly donations, etc. Their complete toolkit makes them the “new standard” in online payments, and they back this up on their home page by stating that they’re “the best software platform for running an internet business.”. They don’t want to wear the same outfit multiple times, or arrive in the same attire as someone else. They want to create products that “work with your body’s natural chemistry, rather than to disguise or change it.”. They get these products in your hands when you’d actually use them. The process of determining a unique value proposition varies based on the state of a business. Both their marketing and sales efforts make their unique selling proposition loud and clear, “By injecting technology and transparency into an industry that often lacks both, we’re creating an insurance experience that is fast, affordable, and hassle-free.”, Robinhood is a “pioneer of commission-free investing”, And now that competitors have caught up, their unique selling proposition is focused on simplicity and accessibility, By doing so, they took an ordinary everyday product and made it into an extraordinary experience for their customers. As Seth Godin put it: Instead of working so hard to prove the skeptics wrong, it makes a lot more sense to delight the true believers. A unique selling proposition (USP) is the one specific benefit that only your business can provide. The best USPs take a unique quality and explain how that quality will benefit your customers, all in a few memorable words. Person’s USP can be anything of that person which gets noticed by others without any effort from the person. People have been doing just fine for centuries without their product, after all. Any visitor needs to be able to learn about your USP within a few seconds and above the fold. So their USP, naturally, is around enhancing your existing practice to “get the most out of meditation.”. Knowing the right way to position yourself and your products can mean the difference between standing out and blending in. Clinically proven to reduce dandruff, Anchor’s focus remains on removing the barriers that stand in the way of making a podcast, and all of their marketing and sales efforts seem to be focused around this unique selling proposition. Death Wish Coffee backs it up too. Your USP plays to your strengths and should be based on what makes your brand or product uniquely valuable to your customers. Creating a successful unique selling proposition takes time, care, and effort. The company makes online payments easy, Head & Shoulders has one of the most famous unique selling proposition examples of all time. Phrases like “all natural,” “whole grain,” and “small batches” are seen on the bag, and their site highlights other health benefits like gluten free, non-GMO, and antioxidants. The best way to understand what makes a powerful USP is through examples. For more excellent USP examples checkout our updated 28 page USP guide and cheatsheet. There’s no question that dealing with insurance is a very tedious and frustrating task. Death Wish Coffee, however, chose to cater to those who need an extra kick in their cup of joe by instead selling the “world’s strongest coffee”. Their. On top of the personalized experience, their razors are cheap and high-quality, making the whole experience based on efficiency. Dedicated counselor who can focus on learning client needs in depth 4. It’s not just a key part of the messaging in their ads and the copy on their site—they even have a Fit Finder quiz that allows first-time customers to find the right fit for them. 3. With the growing podcast industry, there needed to be a stand-out company that went about their service in a different and unique way. That said, choosing your USP (Unique Selling Proposition) is one of the hardest thing you'll ever do as a creative business and it's why most businesses don't even bother trying. 1. Feel inspired? Warby Parker came up with a way to overcome the obstacle of being an online retailer — their strategy undoubtedly made them stand out from the rest of the eyeglass industry. Install in less than 60 seconds for Gmail or Outlook. As an example, one product may use small-batch processing where its competitors do not. One of the first things that you notice about Saddleback Leather’s site is their famous tagline: “They’ll fight over it when you’re dead.”. It’s a specific benefit that makes your business stand out when compared to other businesses in your market. USP stands for unique selling proposition. A unique selling proposition (USP), also called a “unique selling point”, is a marketing concept that states how your business differs from its competitors. Send out a campaign with your new USP and get real results with Yesware’s Campaign Analytics. And right under this statement, they back up why that’s true: “offering the most recipe variety and meals” at a low price. Customers are assured that: These are staples of crowdfunding that have been brought to the surface and translated into value for the customer—it’s hard to argue with saving money and being more environmentally friendly, and supporting a business you believe in is a nice bonus, too. Lemonade calls this out by making a very unique and powerful claim that tells you to “forget everything you know about insurance.”. A Unique Selling Proposition Is The Foundation To Effective Marketing. Test the messaging with Yesware’s Template Analytics. Use the 6 examples we’ve shared above to help you discover your own USP. Drizly makes it loud and clear why they’re better than competitors. Your USP is your key differentiator and the reason your customer will buy from you and an important part of your marketing strategy for attracting new customers. It’s ultimately how you position your products or even your entire business to the rest of the world. While some consumers may frown upon established brands that leverage crowdfunding, that isn’t the case here because of how they make it a part of their USP. And while other brands might offer a sizing chart to help shoppers, Third Love prioritizes getting you the the right fit based on your individual needs. Longevity, especially for high-priced, everyday carry products is definitely a unique selling point, especially when so many competitors are focused on positioning their products as status symbols, the stylish trends that you’ll want to replace next year, or a cheap solution to an expensive look. Your USP will take the place of your personal statement, and its… Anchor provides an easy-to-use hosting and publishing platform that focuses on making podcasts easy to create, allowing anyone to do it. They let users know that they don’t have harsh, drying, artificial products and instead use natural oils that work with the customer’s body chemistry. By positioning their product around current health-conscious trends, they're able to create a USP that would not only actively help them attract new customers, but also retail their popcorn as a premium product. Third Love’s USP is a powerful promise. We hope these unique selling proposition examples give you some inspiration for your own. Hopefully, this post and these unique selling proposition examples inspired you to create or refresh your USPs. Clinically proven will catch any consumer’s eye, as well as “100% dandruff protection.”. In addition to boldly declaring it on their site and packaging, and breaking down how it’s made, they also offer full refunds for anyone who says that the coffee wasn’t the boldest cup they’d ever had. It’s a sentence that immediately conveys the unique value of Saddleback’s products in their signature irreverent tone: this product is built so well it will outlive its owner. The marketing term USP or Unique Selling Proposition has been around a long time, but I would wager most business people don’t have a clue as to what it is, or its fundamental importance to marketing. Don’t push the process aside and leave it until the end. Why we love this USP example. Send out a campaign with your new USP and get real results with Yesware’s Campaign Analytics. Twelve Saturdays bet on the idea of offering students fashionable, school spirit attire that guarantees they look good and feel good all season. Your USP is not necessarily your company's slogan or marketing message, although it can act as this in some scenarios. Reach more leads, book more meetings, and close more deals while doing a lot less work. A USP is also not just the header copy on your homepage. It goes deeper than that. Both their marketing and sales efforts make their unique selling proposition loud and clear — they’re not like the other insurance companies. Taylor Stitch is a clothing company that relies on crowdfunding in order to develop new products. A strong unique selling proposition lets you to stand apart from competitors and actively focus your energy on creating things that cater to your ideal group of customers. Robinhood is a “pioneer of commission-free investing” — they did something no other financial services company was doing in the market. Fresh Sends makes their unique selling proposition prominent from the second you land on their page — they’re modern and not like the rest of the floral industry. This makes it easier for them to develop their USP, in theory, but they still need to differentiate themselves from the inevitable comparisons between their products and their more familiar counterparts. New or up-and-coming businesses. Focus on helping clients save tim… Or, check out part 1 of this series: The Ultimate Guide to Finding Your Unique Selling Proposition . They pioneered the space and keep that messaging alive in their marketing efforts. Start creating and building your USP as you develop your business model. This description of your Unique Selling Proposition is excerpted from Dynamic Cover Letters. Your USP does not equal your headline or your tag line, but ideally, your headline and tagline should communicate or at least hint at the USP. Is your website content costing you sales? Almost there: please enter your email below to gain instant access. First things first, you need to identify what your unique selling proposition actually is; the skills, knowledge or experience that you can offer, but others can’t. The people who are not doing that are going to close some deals probably, just by the sheer mathematics of getting leads, but the ones who are actually coming with a unique selling proposition are going to be here through the market cycle. Tattly doesn’t have many direct competitors that sell similarly bold designs made from safe materials. Now. Braveen Kumar is part of the content team at Shopify where he develops resources to help aspiring entrepreneurs start and grow their own businesses. The next unique selling proposition example that stands out to any customer is Dollar Shave Club. And the rest of their website backs up why this statement is true. Feel inspired? USP is a key thing that proves you’re better than your competitors. Here's how you can write yours: Once you have a vague idea of what your USP is, it might help to express it as a positioning statement so you can get it down on paper: [YOUR BRAND] offers [PRODUCT/SERVICE] for [TARGET MARKET] to [VALUE PROPOSITION]. That’s right, just 60 minutes. What makes you different? Try Shopify free for 14 days, no credit card required. That’s why it’s crucial for all entrepreneurs to understand how to identify a unique selling proposition (USP) to help guide your branding and marketing decisions. Inside and outside of … Fortunately, there's an overlooked sales tactic that can dramatically improve your sales performance: the follow-up email. The steps to define your USP sound pretty simple: Have a close look at your competitors and compare them to your own small business. By focusing on the art, they’re able to do that with their USP, which they express as: Fake tattoos by real artists. These temporary tattoos are meant to be beautiful like traditional tattoos, allowing customers to express themselves without the commitment or high cost of real tattoos. Muse is the first consumer tool out there that can provide real-time feedback about your brain’s activity as you meditate. To go even deeper on their promise, they also offer half-sizes and a “try before you buy” guarantee. For example, a creative person who is highly organized and skilled at managing projects could be an effective event planner. Of all the messages they could have focused on, around style or quality, they honed in on a pain point that many women experience when shopping for bras, and they chose to double down. This is exactly why we’ve gathered 25 “super quick” cold calling tips to help you every step of the way. To make it easier, write down a list of… ALL of your skills. Dollar Shave Club provides customers with a unique and personalized experience by delivering razors and other personal grooming products right to your door. Death Wish Coffee is an excellent example of developing a product based on a unique selling proposition that was largely left untouched in the crowded coffee market. What is a unique selling proposition and why do you need one? Throughout their content and their marketing efforts assurance ; in-depth interviewing, reference checks, and is! Leads, book more meetings, and creativity industry standard first mobile-investing app to offer quick at! We hate SPAM and promise to keep flowers fresh, with no fluff yourself as a truly solution. Resources to help you every step of the world best way to overcome this obstacle whole based... Can take advantage of their leading position as their unique selling proposition example is and! Their own businesses experience exciting and, at times, frightening online shoe store, and your. 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